Because of the buttoned-up professionalism of LinkedIn, it is full of dull, generic posts. The best way to stand out? Be Bold.
It’s easy to conform to the norm - you don’t want to jeopardize your business relationships by posting something mildly polarizing. But that is exactly what is needed to pave a new path of thought leadership, obtain a relevant following, and stand out in a flock of white sheep.
Like other platforms, LinkedIn is run by algorithms, favoring those who post more often and consistently. Be consistent and patient and post at least 3 times per week.
Engage like hell. This will help build your audience within your niche - or sub-niche - and establish credibility.
LinkedIn is definitely under-used. And maybe this post proves that its underutilization is a good thing.
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