What is an Ideal Customer Profile (ICP)?

ICP is defined as your Ideal Customer Profile, which is the exact type of company experiencing the problem you are solving. It’s the kind of organization that would be thrilled to meet with yours as it is such a perfect fit. It’s essential to have a CRM well-populated with Accounts that fit this profile since we are going to be doing heavy outbound marketing to bring you fresh leads.

Some relevant data points that go into determining your ICP may include company size, industry, revenue, and location. However, it is important to factor in the data points surrounding the solution/service you are offering. Feedback from your customers can help you narrow down your ICP and allow you to build and improve on the product or service over time.

Note that ICP doesn’t include a type of individual at a given company. The Buyer Persona is defined separately.